Hiring a skilled commercial contractor to renovate your business premises goes a long way towards maximizing sales potential and creating a phenomenal new image. When properly done, it goes beyond simply getting some new flooring and a coat of paint. A truly high-end reno can inspire a whole new level of professionalism and inspiration in your staff and make customers see the value of your products and services through fresh eyes.
An experienced commercial contractor will consult with you about how you want to improve the appeal of your business, and will have specific ideas for interior remodeling that will help to maximize your goals. From fantastic custom built display shelving and cabinetry to ultra-modern concrete countertops, it’s out with the old look, and in with the new. Over and above the basic structural elements, here are a few more tips to help create just the right mood and atmosphere for a successful business environment:
Maximize lighting – You’d be surprised by the role that appropriate and effective lighting can play in upping appeal and drawing more clients to your store. People are naturally drawn to well-lit places that look festive and inviting. Make no mistake; you can’t just make your store look good by adding a chandelier and a couple of halogen lights. The windows, shape of the room, light fixture placement, and even the wall color has to be taken into consideration. Rely on the advice of a commercial contractor with experience in re-designing establishments such as yours. By maximizing lighting, you can highlight certain products on display and create just the right mood.
Paint, Decorate and Coordinate… According to Your Brand – It’s a proven truth that different colors elicit various feelings from people. This is the reason why stores are painted in a variety of colors, depending on their particular products and target market. Color has the amazing power to influence a person’s short-term mood. Make sure you discuss your marketing brand with your commercial contractor and interior designer before choosing the shade of paint. In addition to the color of your business logo, the interior color scheme should complement the furnishings, cabinetry, countertops, flooring and any and all special accent features.
Don’t Skimp on Good Materials – Each element of your premises must blend successfully as a whole, and reflect true quality. Place attractive display units where customers’ eyes are most likely to linger. Talk to your commercial contractor about the best choice of materials for every aspect of fixed décor from cabinets, shelving and doors to fitting rooms and mirrors.
The look and feel of the commercial space you occupy speaks volumes about your specialty products and services. No matter how upscale and high quality your products are or how expansive your selection, if your premises look outdated and shabby, potential customers will think twice. Remember, the way you present your brand reflects the attitude behind it.
Greg Nelson is the owner of Nelson Construction & Renovations Inc. He is a Florida State Certified Building Contractor, creating artistry in all areas of design and construction projects. He is a musician, and artist. A husband and father, Greg appreciates all the wonderful elements of family life.
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